'Just Dance Now' already ranks as the top music game where it is being tested and 'a huge crowd in Brazil was playing like crazy' through a craftily burrowed online tunnel, according to Merlov. 'Many hold on to their phone like it is their life,' game producer Oliver Merlov told AFP. Massive also looked carefully at whether players would wind up flinging smartphones, but found they cling to them. Massive has been testing 'Just Dance Now' in Sweden and The Netherlands, trying to push limits of the online platform upon which the game relies.

'Of course, you can play in your house, alone if you want to, or bring in your friends.'

'I would love to do this at the San Francisco 49ers new stadium,' Tornqvist said, going speechless for a moment at the thought of thousands of people trying 'Just Dance Now' at a new high-tech arena where the US football team just kicked off its season. Ubisoft introduced 'Just Dance Now' in June during an E3 video game show briefing where dancers spread about a theater audience jumped to their feet to see who could best match moves set to a Lady Gaga song. Players can buy subscriptions or 'time-passes' to an ad-free version of the game that provides a full catalogue of songs. 'Just Dance Now' is even being synched to smartwatches with an aim of letting the wrist-ware track dance moves.įree 'Just Dance Now' applications have been tailored for Apple or Android-powered smartphones.Īn ad-supported mode lets people play without charge, accessing a limited library of music.

Smartphones act as controllers tracking how well players copy moves in game video streamed to Web browsers in computers, tablets, or smart televisions. 'It is pretty much a case of using technology you already have to play.' 'The goal is to have global reach,' Massive technical director Bjorn Tornqvist told AFP during a demonstration of the game at France-based Ubisoft's offices in San Francisco.

The game crafted by Ubisoft's Massive Entertainment studio in Sweden can be played wherever there are smartphones and Internet-connected screens, letting unlimited numbers of players vie for top marks matching choreography set to trendy tunes.

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